Ladies ‘ world – Autumn 2011

“If you are struck by the beauty of a woman, but you can not remember what she was wearing – then she was dressed perfectly” – these were the words of the great Mademoiselle, the legendary Coco Chanel. In the modern interpretation, it is a woman with impeccable style. Although, from the point of view of the history of fashion, the term “style” has a broader definition. Starting with the issue that You are reading today in our magazine opens a new section “Conversations about style with Aidarkhan Kaliev”. Briefly about the author of the heading: Aidarkhan Kaliyev – chief designer of the fashion House “ASYL-Design”, PhD, associate Professor of art, author of more than 60 fashion and seasonal collections. His author’s collections have long been the hallmark of Kazakhstan at the World and International forums and exhibitions. Under his leadership, brand models from domestic brands “ASPARA” and “Aidar Khan”are produced. Despite 25 years of experience in the fashion industry – very modest in terms of PR, demanding of himself and his employees, sustained with customers, aesthetes and patriot of his country. The profession of fashion designer obliges us to be to a certain extent also modern sociologists for the purpose of a broader understanding of some categories, such as “beauty”, “style”, “image”, “fashion” , etc. the Great Mademoiselle in her quote connects the terms beauty and clothing, deliberately omitting the spiritual qualities of women, which in the last century were taken for granted. And, today, speaking of a stylish woman, we mean a lady in which at any time and in different circumstances harmoniously combines personal qualities (level of intelligence, demeanor and the art of communication) with the appearance (well-chosen clothes, shoes, makeup, accessories). Modern rapid pace of life makes a woman look stylish not only at work, receptions, offices, but even at home. However, every season trends in fashion trends, age-related changes in anthropometry, daily stresses at work and in business dictate the need to correct their individual style. In conversations, I will try to acquaint You with a little tricks of the art of costume and give useful information to adapt to the norms of aesthetics of clothing. The questioner hears only what he wants to hear and seeks only authoritative confirmation of his own opinion. For decades of work with a solid clientele you understand that many ladies are more indulgent to themselves and picky to others. At the same time, much attention is focused on their merits and do not notice some defects, in full confidence that others will look the same. Therefore, I ask You to correctly analyze the information predlagaemoi in the future, virtually try on suggestions. Well, if You think that none of the proposed does not fit, stay true to the previous style for a while. So, to create an individual style Your personal qualities must be supplemented with a unique look. This image is created by properly selected clothes, shoes, hairstyles, makeup, accessories, colors, texture fabrics, etc. The correct proportions for an ordinary woman is the body shape in the form of an “hourglass”. The length of the upper body should be approximately equal to the lower part. But nature decreed otherwise and created many deviations from the rules. And a woman now, in agony running around the shops, looking for suitable clothes that would hide flaws, and identified the dignity of the figure. Correct the shortcomings of the physique can be easily. The main thing is to closely monitor what visual effect creates a particular detail in the clothes. And also adequately assess your image as a whole. Conventionally, there are four types of female figures, which are usually denoted by the letters X, A, H, T. the Choice of letters is not accidental, take a closer look – their style if repeats the corresponding silhouette of a female figure. Ladies with a figure of type X have ideal proportions by nature: equal in width shoulders and hips, a pronounced waist. This figure is also called “hourglass”. Women with such a classic type of figure can afford any styles and silhouettes of clothing, you only need to take into account your color type, shape of the face and legs. In the next issue we will talk with you with figures type A, N, T. Until.
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