“NEO-FOLKLORE” of the “ASYL-DESIGN»

Twice a year, during seasonal fashion shows from the world’s fashion capitals, a large flow of information falls on us. We diligently watch fashion channels FTV, TV Moda and try to catch the main trends of the upcoming season. Many models from the collections of “Autumn-Winter 2010” famous designers shocking new expressive forms, stepping over the boundaries of decency and stereotypes. And, yet shocking idea of the new form comes with a “high” podium to our consciousness to a certain time. No matter how sophisticated fashion designers are in their collections, as a rule, buyers and fashion experts look at new collections through the eyes of buyers and prefer wearable models of the “pret-a-port”class. Professional fashion lives by its own laws. One of the main laws is to change the form of models, its relevance in modern life. For example, the main forms in the trends of the season “Autumn-Winter 09/10” were hypertrophied hourglass – a wide line of shoulders and hips, a thin waist, as well as a silhouette-cocoon, pear-shaped silhouette and a trapezoid silhouette. Practically, it is the fashion of 40th and 80th of the last century adapted to modern conditions. The factors of adaptation were a dynamic lifestyle, the influence of the “high-tech” style and the improvement of methods of clothing production. Analysis of “Spring-summer 2010” shows a certain stability of these forms, taking into account the seasonality of tissues. It should be noted the democratic fashion of the upcoming season “Spring-Summer 2010”, which is manifested in the convenience of clothing, in the disguise of age-related changes in shape, in the practicality of the fabrics used and restraint of color schemes of models. Many model Houses develop collections based on the synthesis of promising forms of fashion trends and individual style. One of such designing organizations in Kazakhstan is the fashion House “ASYL-Design” with the ASPARA trademark. Once one of the great designers of our time said: “Fashion can be bought, and the style is created as a result of hard work.” Fashion house “ASYL-Design” for 17 years formed and honed his style –style “neo-folklore”. Today, the style of the fashion House “ASYL-Design” can be briefly described as “Clothes created based on folk costume and endowed with the spirit of modernity.” Therefore, very original, comfortable, elegant models of “pret-a-port” from “ASYL-Design” and lines of ready-made clothes “ASPARA”, “Aidar Khan” are in great demand not only abroad, but also in Kazakhstan. Aidarkhan Kaliyev – chief designer, candidate of technical Sciences, associate Professor of art history.
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